What a Podcast can do for your brand.
- Michael Adu
- Sep 7, 2023
- 2 min read
Updated: May 23, 2024

Your business or brand needs a podcast whether it is creative or corporate. Here's why:
Clarity & Up-sell
You can use a podcast as a platform to better explain the purpose of your business for the section of your audience that simply follow your page but may not engage with your product related posts simply because they don't really understand what you do.
You can also use a podcast to advertise and sell passive products that aren't directly connected with your page like a t-shirt you wore in one of your podcast episodes or a coffee mug that was strategically placed on the table as you were speaking about something else the audience had interest in.
Personality
A podcast creates conversations between real people and this allows those people to express themselves based on their beliefs. When you have a podcast for your brand, it allows your audience to see the personal touch behind your business that makes it more relatable beyond just a logo or colors.
Multi-million businesses know this and that is why they always use social media influencers or celebrities as the face of their brand to roll out campaigns and products.
Content
In today's era, content is KING. The more content you have, the more engaged your audience becomes. A podcast gives you the opportunity to create different and multiple forms of content using different short parts of a long conversation to create different posts based on specific topic was being discussed on each short part.
Whether you're already running a podcast or thinking of starting one, our Studio Membership Plan gives you 30-day access to record your podcast episodes & film them right here in our studio for only 500 Ghc per month. This comes with recording assistance from our in-house engineers.
Click here to join our membership today.



